DRIVING TRAFFIC CAMPAIGN APPROACH

The campaign will run over a 4 week period and the focus will be across the Facebook Network including the Facebook News Feed, Facebook Messenger, Instagram and Facebook’s Audience Network to maximise ROI. We will use a combination of the ad types below (where possible) to help us reach our objectives:

  • Single Image Ads
  • Carousel Ads
  • Video Ads
  • Instagram Stories
  • Retargeting
  • Canvas Ads

We will aim to increase your website traffic and increase your brand awareness using targeted Facebook adverts to your target audience. We will run a number of website traffic adverts optimised for landing page views to ensure our adverts generate high quality traffic. All of our adverts are tracked using Facebook and Google tracking codes to ensure we can measure the success of your campaign.

Target Audience

Two billion people use Facebook every month. With social advertising you can target the people who are right for your business. Using what you know about your customers, such as demographics, interests and behaviours, you can connect with people similar to them. We can target by:

  1. Broad targeting to new potential customers
  2. Detailed targeting to new potential customers
  3. Retarget to website visitors or engaged users
  4. Target users who are similar to you’re users (lookalike audience)

Timings

  • Phase 1

Research into the brand and industry. Be provided with assets and brand guidelines by the client to create themes to put together the media plan for the campaign.

  • Phase 2

Once the media plan has been signed off by the client we will set up the adverts using broad targeting and AB testing to see which adverts and audiences are most effective.

  • Phase 3

We will then optimise the adverts to ensure both the targeting and creatives produce the highest ROI.

  • Phase 4

Once the campaign has finished we will send over a detailed end of campaign report which will provide a full breakdown of the advert results and invaluable market research.

REPORTING AND OPTIMISATION

To support the effective on-boarding of the campaign, we follow up with a clear on-going project management process to ensure impactful delivery whilst making things as easy as possible for your own internal teams.

Weekly: Basic weekly reporting will provide an email update against an agreed set of project KPIs.

End of Campaign: Detailed monthly reports will be produced, including analysis of results and KPIs with recommendations for adaptations in future activity.

DELIVERABLES

Over a 4 week period we aim to generate the following results with our high quality detailed targeting. Please note these figures our based on a fixed media spend of £500 with a national website traffic objective and can vary dependent on targeting.

MINIMUM IMPRESSIONS OF:

The number of times that your advert will be seen by all users.

MINIMUM LINK CLICKS OF:

The number of clicks directed to your website.

MINIMUM WEBSITE SESSIONS OF:

The number of website visitors tracked via Google Analytics.

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