RAJ COOKING POT

A Social Advertising Case Study

THE BRIEF

To drive awareness of Raj Cooking Pot within the Salford area through the Raj Cooking Pot Facebook Page and to increase the number of visitors to the website.

 

OUR APPROACH

For this small campaign we targeted users on Facebook, Instagram, Facebook Messenger and Facebook’s Audience Network with a combination of adverts to AB test both audiences and creatives.

We used a combination of interest targeting, lookalike targeting and remarketing to help drive qualitative traffic to the website to increase the number of orders online.

All adverts were optimised for conversions and used the Facebook Pixel and Google Analytics to track the success of the campaign and also target people who are most likely to convert.

RESULTS

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Unique Reach Above Agreed KPIs

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Impressions Above Agreed KPIs

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Link Clicks Above Agreed KPIs

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