CARE 4 CHILDREN
A Social Advertising Case Study
To drive awareness of Care4Children within the designated areas through the Care4Children Facebook Page and to increase the number of visitors to the website. This will include the creation of adverts directing users with specific interests to the website in order to gain leads.
We ran a short campaign across the Facebook Network with the aim to generate leads for the foster care industry.
We began by testing multiple ad formats such as image ads, video and carousel and segmented the targeting via different audiences including interest targeting, remarketing and a lookalike audience of the customer database.
We optimised 1 campaign for lead generation and the other campaign to drive users to a landing page on the Care 4 Children website to see which was most cost effective.
The success of the campaign was measured through setting up the Facebook Pixel and Google Analytics accurately and measuring the results against our agreed KPIs.
Impressions above agreed KPIs
Link Clicks above agreed KPIs
Number of Leads above agreed KPIs
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